India's luxury car market is experiencing unprecedented growth, with supercar demand reaching new heights. The rise of the ultra-rich and a growing appetite for high-end automobiles have fueled strong sales for brands like Lamborghini, Rolls-Royce, Porsche, Mercedes-Maybach, and other premium manufacturers. This trend has been particularly evident in the past three years, following the post-pandemic economic recovery.
Lamborghini's Record Sales and Expanding Market Presence
Lamborghini has witnessed a remarkable surge in demand, leading to a fully booked order list until 2027. The brand, which offers models like the Huracan, Urus, and Revuelto, has seen significant traction among Indian buyers despite the high price range of Rs 4 crore to Rs 8.89 crore. These vehicles are imported as completely built units (CBUs), attracting a 100% customs duty, yet their popularity remains undeterred.
The luxury automaker achieved record-breaking sales in 2024, delivering 113 units, marking a 10% increase compared to 2023. This milestone made it the first time Lamborghini crossed three-digit sales figures in India. The Urus SUV continues to dominate, accounting for 50% of the brand's sales. Given the growing interest, Lamborghini is now planning to expand its dealership network by adding a fourth showroom in the country.
Changing Demographics of Luxury Car Buyers
India is now home to one of Lamborghini’s youngest customer bases, with the average buyer aged under 40. This trend mirrors the purchasing behavior seen in China, where younger enthusiasts are increasingly investing in high-end automobiles. The rising number of young entrepreneurs and business owners has contributed to this shift, reflecting the changing dynamics of wealth in the country.
Mercedes-Maybach’s Exponential Growth
Similar to Lamborghini, Mercedes-Maybach has reported exceptional growth, with a staggering 145% increase in sales in 2024. The luxury brand sold 500 units in India, positioning the country among its top 10 global markets, with the potential to break into the top five in the coming years. The expanding presence of ultra-luxury vehicles highlights the immense potential in the Indian market, encouraging brands to strengthen their dealership networks and improve accessibility for customers.
The Growing Luxury Car Segment in India
Despite the impressive sales figures, luxury cars still make up just 1% of India’s total annual vehicle sales of 4 million units. However, the segment continues to grow, with a strong focus on expanding the market reach of premium brands. The increasing wealth among high-net-worth individuals, combined with India’s fast-growing economy, is expected to further accelerate this demand in the coming years.
With Lamborghini and other luxury brands actively expanding their operations, the future of the premium automotive sector in India looks promising. The sustained demand for high-performance vehicles underscores the evolving preferences of Indian buyers, making the country a key player in the global luxury automobile market.
